Go where decisions are going

Campaign in context

One campaign. Three different moments to matter.

Three neutral host archetypes showing the same advertiser campaign adapted to separate eligible contexts.

Kite & Tide campaign kit

72 Hour Carry-On

Brand-ownedOfferCTA

Coral Kite & Tide carry-on on a sunlit railway platform

Approved message

One bag. Three good days.

The 72 Hour Carry-On keeps a long weekend light.

Coral / blue / lime

Image

4:5 / 1:1 / 16:9 crop set

Motion

Muted motion with poster fallback

Offer

Free packing cubes through July 14

CTA

Advertiser-owned product page

Typography

Brand-owned message and art direction

01 · AskGeneral assistant

Illustrative archetype

Separate eligible context · no shared person or session.

Independent shortlist request

User prompt

Suggest one rail-friendly city break with a light cabin-bag plan.

Assistant response

Porto keeps the core walkable and the transfer simple.
Trieste is quieter, with a lighter packing load and a shorter shortlist.

02 · CompareAI search and visual planning

Illustrative archetype

Separate eligible context · no shared person or session.

Independent comparison results

Compact comparison

Illustrative comparison results
Signal	Option A	Option B
Walk radius	Porto · 18 min core	Trieste · 23 min core
Rail arrival	Direct station taxi lane	One transfer from coast line
Hotel fit	Compact room, late check-in	Quieter stay, larger room

03 · ActConsumer agent with human confirmation

Illustrative archetype

Separate eligible context · no shared person or session.

Independent handoff and confirmation

Agent task list

Cabin-bag packing list prepared
Return train held for review
Hotel handoff waiting for human confirmation

Review step

Person review required before confirmation.

Human confirmation

Why this ad?

Each placement is bounded to an illustrative eligible context declared by the host surface. Sponsorship stays separate from the organic answer, with no shared person, no shared session, and no implied cross-surface identity.

One campaign brief

Set the audience, objective, creative direction, offer, and brand guardrails.

Many eligible moments

Soko activates it across AI experiences and measures what happens next.

Measurement and workspace

Data that tells you what to do next.

The buyer view starts with a written recommendation and keeps the performance structure legible without overstating operational precision.

Sample written recommendation

"Shift more weight toward the Compare archetype, keep Ask as efficient discovery, and treat the Act offer as a retest candidate before renewal."

Sample attribution structure only. Figures show the reporting shape, not verified live performance.

Client account review

Sample

Buyer workspace pulse

Objective: qualified carry-on purchases across independent Ask, Compare, and Act contexts.

Pacing

80%

$24,000 of $30,000

CPA

$33.33

illustrative aggregate

ROAS

3.60x

illustrative value read

Workspace decision view
Moment	CPA	Read
Itinerary approval	$25.17	Expand carefully
Destination comparison	$30.28	Efficient discovery
Trip handoff / offer	$64.56	Reduce and retest

Kite & Tide performance review

Account: Kite-Tide-Illustrative-01 · Period: 14 days · Conversion basis: qualified carry-on purchase

Snapshot

Snapshot metrics
Metric	14-day	Note
Spend	$24,000	≈ $1,714 / illustrative day
ROAS	3.60x	illustrative aggregate
CPA	$33.33	qualified carry-on purchase

kite-tide-review.html

19.1 KB

Illustrative report · synthetic scenario

Kite & Tide performance review

Account: Kite-Tide-Illustrative-01 · Period: 14 days · Conversion basis: qualified carry-on purchase

Buyer decision workspace

Kite & Tide · Long weekends, lightly packed

Campaign objective: qualified carry-on purchases

Sample workspace

Pacing

80%

$24,000 of $30,000

Engagement

1.80%

14,400 routed clicks

Primary outcome

$33.33

CPA · 720 purchases

Attributed value

3.60x

$86,400 sample ROAS

Decision view by moment

Sample workspace decision view by moment
Moment	Spend	CPA	ROAS	Buyer read
MomentItinerary approval	Spend$7,200	CPA$25.17	ROAS4.77x	Buyer readExpand carefully
MomentDestination comparison	Spend$6,600	CPA$30.28	ROAS3.96x	Buyer readEfficient discovery
MomentTrip handoff / offer	Spend$5,100	CPA$64.56	ROAS1.86x	Buyer readReduce and retest

Sample recommendation

Move $2,000 of remaining budget from trip handoff into itinerary approval, retain a smaller holdout, and test a product-benefit offer against the free-packing-cubes message.

Freshness: July 15 · 09:00 UTC
Attribution coverage: 96%
Billing and receipts: Reconciled sample

Snapshot

Spend$24,000of $30,000

Impressions800,000valid billed

Clicks / CTR14,4001.80% CTR

Attributed purchases720$33.33 CPA

Qualified visits10,80075% of clicks

Attributed value$86,4003.60x ROAS

Est. reach520,0001.54 frequency

Outcome coverage96%eligible sessions

What changed

Outcome efficiency improved as delivery moved into itinerary approval and the motion creative. Trip handoff kept generating clicks but converted below the renewal threshold.

Renewal target: ≤ $40 CPA · ≥ 3.0x ROAS

Performance by AI-mediated moment

Sample performance by AI-mediated moment
Moment	Spend	Clicks	Purchases	CPA	ROAS
MomentItinerary approval	Spend$7,200	Clicks4,840	Purchases286	CPA$25.17	ROAS4.77x
MomentDestination comparison	Spend$6,600	Clicks4,370	Purchases218	CPA$30.28	ROAS3.96x
MomentPacking-plan completion	Spend$5,100	Clicks3,150	Purchases137	CPA$37.23	ROAS3.22x
MomentTrip handoff / offer	Spend$5,100	Clicks2,040	Purchases79	CPA$64.56	ROAS1.86x

Creative breakdown

Sample performance by creative variant
Variant	Spend	Clicks	Purchases	CTR	CPA
VariantMotion: Platform to room	Spend$9,000	Clicks5,880	Purchases322	CTR2.10%	CPA$27.95
VariantImage: Coral carry-on	Spend$8,400	Clicks5,100	Purchases248	CTR1.70%	CPA$33.87
VariantOffer: Free packing cubes	Spend$6,600	Clicks3,420	Purchases150	CTR1.55%	CPA$44.00

Sample recommendation

Move $2,000 of remaining budget from trip handoff into itinerary approval, retain a smaller holdout, and test a product-benefit offer against the free-packing-cubes message.

Sample attribution: seven-day click-through, deduplicated last eligible Soko click. 52,000 invalid or excluded events are omitted from delivery and billing. Current through July 15, 2026 · 09:00 UTC.

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Go where decisionsare going.

One campaign. Three different moments to matter.

Data that tells you what to do next.

Buyer workspace pulse

Kite & Tide performance review

Snapshot

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